Youth Voter Registration Drive with Billie Eilish
Registered and pre-registered thousands of eligible young voters to inspire voting in the 2018 midterms and 2020 elections. Billie Eilish performed live at the school that registered the most voters at Cleveland High School in CA.
In a partnership with National Voter Registration Day, the LA Mayor’s Office and County Clerk’s Officer and the “I AM A VOTER,” we trained student leaders and school staff on how to conduct campus voter registration drives. Created civic engagement information and educational forums live and in person. We created collateral and marketing materials to support and inspire student activism and voter registration volunteer programs.
Through the national amplification of Billie Eilish’s and the City’s social platforms, we encouraged and motivated thousands of eligible young voters to register and get out the vote, and importantly, realize the power of their voice and their vote
Key Impacts
Registered/pre-registered 10K+ eligible youth voters
Worked with Billie Eilish!
1MM+ social media impressions
Local and national press coverage (view here)
Services
Strategy, Creative + Program Development, PR, Partnership Management and Event Planning